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Choosing A Good Domain Name

With over 50 million registered domain names, it’s tough to find a good one that’s still available.

Unfortunately the domain name industry is full of opportunistic “traders” who buy and sell domain names without any intention of even using it themselves.

Because of this, the majority of the registered domain names don’t even have a website to go with it!

This can be quite frustrating as you seek out a domain name for yourself to build a website for.

But at the end of the day in a first-come first-served world, we must try and find another way to find that great domain name.

What makes a good domain name

There are several tools that can be very handy when it comes to looking for a domain name.

I discuss these tools in another article.

Here we will discuss what makes a good domain name.

To brand or not to brand?

Branding is a key element in traditional “offline” marketing.

Having a unique, catchy name does wonders for any business.

However when it comes to an online presence, you might just be better off with a domain name that is rich in keywords.

Search Engines

domain name google
Domain name google

Search engines primarily work on keywords as you may know.

You enter a search term or “keywords” and the search engine produces results based on their formulas and the websites they believe to be the best fit for your search.

Now, there are many Search Engine Optimisation techniques that can be used by anyone on any site.

The same techniques could be applied to a lot of sites, so my question is what could possibly be the 1 thing that is unique and could separate one site from the other?

Of course, domain names!

Keywords In Domain Name

I prefer to have keywords in the domain names that I own because this is what could give me the edge over competitors.

Of course it’s not so important if your website is a personal one and you are not looking to make any money from it. But if you are selling something or wanting to make money off your website, I would strongly recommend using keywords in your domain names.

Just to prove it, go to and search for “domain name”. You will see in the results that any occurrence of the words “domain” or “name” is actually in bold.

So Google is definitely looking out for your search terms and highlighting them for you.

On the other hand, branding is still a strong concept online as well.

If you find that catchy name (such as….hmmm Google?) and market it well, then you could be well on your way to word-of-mouth fame in no time!

If your business name is available, register it.

You can always register keyword rich domain names to draw the traffic, and redirect them to your business name domain.

Hyphens or no hyphens?

Another common topic of discussion is whether to use hyphens in your domain names.

I own mixtures of both hyphenated and non-hyphenated names.

There is nothing wrong with hyphens.

In fact, for search engines you are helping them by separating words that could be read differently.

Here is one example:

This domain could belong to a horse trainer “Mike Smith”, as a website for his racing stables, or it could also be read as “Mike Smith’s Tables”.

So there is definitely nothing wrong with hyphenation, as it would actually help to distinguish where the words end in the above example.

The only small problem you will run into is word of mouth advertising where people will have to call out the hyphens. But believe me, you want all your traffic to come from search engines because it’s free and the volumes are enormous.

What about using abbreviations?

If your preferred name was something like but it was taken, but you see is available, should you take it?

There are several common abbreviations or variations of certain words that are almost commonly accepted, particularly in cyberspace.

Thanks also SMS messaging, we are know using the use of “2″ instead of “to”, “4″ instead of “for” etc.

Whether you choose to use such variations in your domain name is totally up 2 u (ok I was trying to be funny..).

Don’t forget however that word of mouth advertising will always require the person making the recommendation to remind people of the substitute.

Advertising spread the word
Advertising For Free Spread The Word

Advertising for free seems like an impossible thing when heard. 

But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

Business Advertising

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. 

Business Advertising man reading paper

The advertising article can have information about the company and dealership opportunity. 

Articles & Blog Posts

Due to the rise in Internet users and websites, new websites have sprung up which offer free services. 

Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday. 

Once the business has gained some recognition, within no time it will gain popularity also among the crowds.

Radio & Talk Shows

This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. 

If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit.

During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. 

Public Friendly 

Once a business person gains the status of being public-friendly, more offers start pouring in.

Bulletin Boards

Free bulletin boards located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. 

Advertising circulars can be posted on such boards for free. 


Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush.

Students can be hired on part time basis for this purpose.

Promotional Advertising 

Promotional advertisement can be printed on the envelopes used by the business firms. 

Both the sender and the receiver can view this advertisement.  

Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address. 


Some of the new mail order publications offer free first time advertising and seasonal deductions for advertisers.

Other publications offer pay per inquiry space. 

Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved.

Usually local newspapers provide these kinds of offers. 

Add Sheets

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange.

They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Advertising Free offers

Free offers can be provided to the customer. 

This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. 

Advertising Coupons

Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. 

By this the response will be huge and most of them will purchase something or the other to available the free offer.


The basic ingredient for advertising for free is imagination and research.

Opportunities should be searched and a strong working force should be applied to increase the sales.


E-Commerce Business Hosting Solutions
E-Commerce Business
E-Commerce Business

Internet presents more and more possibilities for successful promotion of your E-Commerce Business in global markets.

Similarly internet also presents you with a number of e-commerce business service providers out of which only few can guarantee you quality.

And that is the most the most important thing you should keep in mind before you choose your e-commerce business service providers.
In order to have a successful e-commerce business, you not only need to have a good e-commerce website design but also a perfect e-commerce business website hosting platform.

Keeping your E-Commerce Business Online

An extremely important aspect while choosing a e-commerce host is the uptime, which means the time when your website would be available to the visitors.

Azacus Cloud provides you the highest quality ecommerce web hosting and extremely competitive and guaranteed pricing for Merchant Accounts.

Guaranteed uptime | Around-the-clock customer service | Top-level servers and technology | Security and reliability

Apparently if a host is offering a 90% uptime guarantee, it means you website can actually be down for almost 36 days in a year!

Never settle for anything less than 98%. Your store front being available to your customer 24 hrs/seven days is the most important aspect of your e-commerce web site and to ensure that you have but to choose a quality host.

E-Commerce Business features

A quality e-commerce web hosting should have the following features:

• Internet Merchant account solutions
• Credit Card Processing and Payment Gateway services
• Merchant Accounts for Internet,
• Virtual terminal for key entered Mail Order/Phone Order sales
• Retail and Auction businesses facility
• Integration of different shopping carts & software systems
• Online reporting and real time transaction management
• 24 hr technical supports and availability of the user manuals
• Facility to integrate your ASP-based enterprise e-business database, dynamic content and commerce management software in an open application server environment.

Managing Your E-Commerce Business

Managing an e-business could be one of the easiest thing to do if you initially do a good amount of research and planning to have your e-commerce website designed, developed and hosted in the most professional manner.

E-Commerce Website Design

Ecommerce website design plays an integral role for getting long-term business benefits from your site.

The success of your e-business depends on a large extent on how well your site performs and accomplishes the various business related tasks to meet the financial goals.

Most of the search engine experts agree that e-commerce business web design can greatly affect performance & visibility in the organic search engine results.

E-Commerce Website Design Features

To summarize, the special e-commerce web design features you can look for in your e commerce web site should include the following:

• Quickly organize your products (including additions) at your storefront or home page
• Create product categories, catalog items, and upload pictures of your products.
• Process sales orders, enter tracking numbers, and send instant email confirmations to the customers and the concerned staff.
• Keep accurate records of your customers and their orders.
• Create reports that track sales and site usage.
• Track inventory levels for all the products in your store.
• Update product information using rapid entry screens for speed and efficiency.
• Export your sales information in industry standard formats compatible with popular accounting packages.
• Your website is compatible with most major credit card payment processing solutions
• Integrated product search page.
• Built in modular fashion, allowing for free future upgrades and addition of new features.

E-commerce Web Marketing

Your E-commerce business website can have facility to create, schedule, and send highly effective, personalized email marketing campaigns that reflect your branding and image at a fraction of the cost of traditional media.

Many e-commerce web hosting providers offer you extensive library of colorful eye-catching templates, and facility to create messages with your own themes and styles.
Now-a-days, the advanced e-commerce web hosting solutions and web marketing packages have the viral marketing features included as a part of your e-commerce web site promotion.

Viral Marketing:

Viral marketing is a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth with the exposure it get to the professionally created messages, it encompasses the following tools:

1 Loyalty Building Tools

• Adding the personal touch to your business communications is now possible with triggered auto-emailing event reminders like (Birthdays, warranties, anniversaries etc.)
• Leverage your current customer base to advertise for you by providing them by providing ‘refer to a friend link.’
• An Invite Tool has the capacity to take “viral marketing” and ‘email marketing to new heights.

It lets your patrons play “host” at your establishment for arranging an event and invite a large number of people participate in it.

2 Survey Creation Tools

These tools allow you have the ability to collect names, email addresses, and profile information from the people who visit your website.

With these tools you can build your own survey/ sign-up-forms using a without any HTML experience required!

All subscriber information is automatically segmented and delivered to your secure and proprietary database.

For a busy e-commerce web site, dedicated servers with a number of windows and Linux web hosting plans only can provide you with the best service.
If looking for affordable e-commerce web hosting; virtual web hosting is the perfect choice which provides better control than the shared environment and saves you from some of the worries of dedicated servers.

Azacus Cloud provides you the highest quality ecommerce web hosting and extremely competitive and guaranteed pricing for Merchant Accounts.

Guaranteed uptime | Around-the-clock customer service | Top-level servers and technology | Security and reliability

Contact us Below

    Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

    The Importance of A Good Website Design
    website design
    Website Design

    Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not.

    Good Website Design

    When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good website design comes in.

    Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers?

    By making your staff wear professionally, you are telling your customers that you do care about quality.

    This works simply because first impressions matter.

    Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

    Professional Website Design

    On the opposite, if you have a totally professional looking website design layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism.

    You are organised, focused and you really mean business.

    Business Branding Website Design

    On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters.

    This is because as you grow your business, these items become the face of your business.

    Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

    Read also

    Azacus Digital creates websites to exceed audience expectations.

    Our website development services focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.

    A website is a brand touchpoint, a business tool, and a place to drive critical conversions.


      Azacus Digital is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

      The Importance of a Sitemaps

      Sitemaps are often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one.

      By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

      What Are Sitemaps?


      sitemap is a list of pages that are contained in a website that is accessible to website crawlers or users.

      It can vary in type—sometimes it may be a simple document used as a planning tool for designing the website, or it may be a web page that contains a list of all pages within a website, which is generally organized in a hierarchical way.

      Sitemaps display the relationship between various pages and content of a website, demonstrating the way that the website is organized, how it can be navigated, and how it is labeled.

      There are a few different types of sitemaps, and a few different styles of sitemaps. Both of these factors will vary simply based on who or what the sitemap is intended for.

      Sitemaps may be addressed to users or to software.

      Many sites have user-visible sitemaps which present a systematic view, typically hierarchical, of the site.

      These are intended to help visitors find specific pages, and can also be used by crawlers.

      Alphabetically organized site maps, sometimes called site indexes, are a different approach.

      Sitemaps and their Purpose

      wiki sitemap info

      1) Navigation purposes

      A site map literally acts as a map of your site.

      If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your site map to see where they are, and navigate through your pages with the utmost ease.

      2) Conveying your site’s theme

      When your visitors load up your site map, they will get the gist of your site within a very short amount of time.

      There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

      3) Site optimization purposes

      When you create a sitemap, you are actually creating a single page which contains links to every single page on your site.

      Imagine what happens when search engine robots hit this page — they will follow the links on the sitemaps and naturally every single page of your site gets indexed by search engines!

      It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

      4) Organization and relevance

      A site map enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemaps.

      As a result, you will have a perfectly organized site with everything sorted according to their relevance.


      From the above reasons, it is most important to implement a site map for website projects with a considerable size. Through this way, you will be able to keep your website easily accessible and neatly organized for everyone to navigate with ease.

      Looking for a website development?

      Contact us for an affordable bespoke website development

        Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

        Affordable website hosting services.
        Affordable Website Hosting Services

        You know the world wide web, you like the world wide web, you want to be a part of the world wide web?. Lets help you achieve that.

        One of the primary concerns of the beginner web hosting seekers is to acquire cost-effective but top level Affordable web hosting services.

        If you are reading this article, it most certainly means you are one of those people.

        Affordable website hosting services.
        Affordable website hosting services.

        Affordable Website Hosting

        You must have tried to do the basic research too and let me guess, with so many different web hosting companies with all the more different web hosting plans and shared hosting, dedicated hosting, managed and unmanaged hosting, virtual hosting, you may have been a little lost.

        Well that is perfectly normal and congratulations you have finally found the right place to start getting the real first-hand knowledge of how to find the most affordable website hosting people and companies for your website hosting needs.

        Sound Advice

        In my beginning days of website hosting search for my first website I made a lot of mistakes as of course I was bound to. But I ended up with excellent knowledge and experience of what to do and what to expect when trying to find affordable website hosting.

        Well we can say one thing outright, if affordable website hosting is your preference, then you definitely would like to go with shared web hosting.

        Shared & Dedicated Website Hosting

        Shared web hosting is one of the two basic types of web hosting around; the Shared web hosting and the Dedicated web hosting.

        In the Shared web hosting you sign up for an account on a web server where there are already a number of web sites hosted and your would be just another one on it.

        While in the case of dedicated web hosting you would have your very own personal web server, dedicated only to you, with complete access and added benefits of additional tools and utilities, large bandwidth and fast downloads.

        Shared web hosting proves to be the most economical web hosting around (if we don’t count free web hosting which we all know have a lot of cons than pros).

        Shared web hosting is done on a server shared by many users i.e. many web sites. And that way the web hosting company is able to offer web hosting at affordable rates.

        Dedicated vs Shared

        The cost of running a web server could be very high, when considering all factors down to the monthly electricity bill due to the server. So, when a user requests the Dedicated web server, he in turn has to pay for all these costs and some extra to the web hosting company providing him the dedicated server.

        But in Shared web hosting the cost of running a web server is divided between all the users of that server.

        Shared web servers host a number of websites at one time.

        The presence of a lot of websites make security and server uptimes a very important issue for the professionals providing the shared hosting.

        With so many websites running on the server the company professionals monitor the performance of the server 24/7 to avoid any security breach and any downtimes.

        Due to a lot of competition among the web hosting providers in the current times, the web hosting providers offer very lucrative web hosting plans, each one trying to produce a better plan than the next one.

        That is the reason that for as low as a couple of dollars you can expect to find a host who would offer you hundreds of mega bytes web space and bandwidth up to a tera byte.

        This is fantastic value for your money. Thanks to competition, now a casual user can easily develop and maintain a good website.

        Shared web hosting servers are controlled and managed by the web hosting professionals of the company so that leave you with the relaxation and peace of mind to just concentrate on developing your website instead of haggling with software modules and security preferences.

        The Shared web hosting comes fully equipped with an online account manager software commonly called the “Control Panel”.

        Control Panel & Dashboard

        The Control Panel lets you add domains, monitor website statistics, add additional scripts and programs, add and manage databases, manage emails and a lot of other minor and major services all on one page and very easy to understand and navigate.

        The amount of services offered to you in a shared web hosting package may differ from one web host to another but again thanks to the competition in the current time, the package and plan differences are decreasing as all web hosts are striving towards creating the best hosting package in the most affordable rates.

        Finding Affordable Website Hosting Services which are also fast, efficient, reliable and secure may require some research on your part, by visiting Affordable Website Hosting Services and comparing prices and package plans. But it is certainly possible.

        Getting a web site is the cheapest way to start a business.

        Get one here hosted on our cloud server network

        Looking for Bespoke Website Development? Contact us today!

          Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

          A Basic Web Hosting Walkthrough
          Web Hosting
          Web Hosting

          If you are relatively new to the concept of having your very own place on the web this Web Hosting article may help fill you in on some of the basics.

          There are two main categories of web hosting that I am going to cover in this article.

          The first is dedicated hosting and the second is shared hosting.

          The second type ,shared hosting, I usually break down into paid and free.

          Normally, unless you are a very special person, you can’t get dedicated hosting for free.

          Before I break down the hosting types, however, let’s clear up some terminology…


          Bandwidth is the amount of data your site can transfer in a given period of time.

          This is sometimes referred to as transfer.

          When people view your site on the internet they are downloading it from the server and this uses up your bandwidth.


          Storage is basically the measure of hard drive space your web site is allowed to take up on a server.

          Dedicated Web Hosting

          Dedicated hosting , or more like dedicated server, is where your website gets one entire server to itself.

          You are pretty much entitled to all of the resources this server has to offer.

          The entire bandwidth and hard drive capacity is yours including memory for processing and whatever else.

          With larger, traffic intensive web sites dedicated hosting is pretty much a must but shared hosting is usually more than sufficient for individuals and small to smallish medium businesses.

          Shared Web Hosting

          Shared web hosting is basically when a hosting company puts your website on a server with web sites from other customers.

          Your hosting provider will usually give you monthly limits for bandwidth, storage, email accounts and such.

          Depending on what server you were put on and how good your hosting provider is sometimes things can get a little crowded on a server and cause your site to be slow and unresponsive.

          Free Web Hosting

          Free web hosting is shared hosting you get from a free service like geocities or another.

          It is usually incredibly limited.

          Sometimes you can “earn” a decent free hosting account by posting in forums and such but in my opinion paid hosting and a real domain name are much better.

          Paid Web Hosting

          Paid web hosting is actually inexpensive these days.

          You can get good solid hosting that will support a small business for under $100 per year.

          Usually hosting providers include a free domain name and free setup as well as a money back guarantee.

          I hope you found this article helpful. If you decide to buy hosting make sure to be incredibly picky. The last thing you want is to end up with the wrong web hosting provider.


          Read some articles on picking the right domain name and hunt down reviews of web hosting companies.

          I wouldn’t go with companies that aren’t huge and well established. I’ve known many people who have lost web sites when unstable hosting companies went under.

          Be vigilant and have fun.

          Getting a web site is the cheapest way to start a business.

          Get one here hosted on our cloud server network

          Looking for Bespoke Website Development? Contact us today!

            Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

            SEO Optimization Specialist
            Advanced SEO Optimization Specialist
            seo packages

            SEO Optimization Specialists can tell you how to improve your ranking in popular search engines which is crucial to boosting the volume of traffic to your website.

            An SEO marketing company would tell you that it is not enough if you rank higher only in a specific search engine.

            A comprehensive SEO optimization strategy comprises of techniques that ensure higher ranking in all popular search engines enhancing your chance to augment the volume of your online traffic.

            How to find the right SEO Optimization Specialist

            If you are aiming at finding the right SEO services from an experienced SEO company to increase website rankings then there are a number of factors which you have to take into consideration.

            We have a team of SEO experts who understand the search engine dynamics inside out.

            Our SEO Company consists of talented search engine optimization specialists who are immensely experienced to handle SEO campaigns for the most competitive keywords and key phrases in any specialized business domain.

            Being a leading SEO company, we believe that succeeding in any SEO marketing campaign requires impeccable and in-depth keyword analysis which is the cornerstone of the entire SEO process and one of the most crucial factors in boosting your website rankings.

            Analyzing Keywords for Website Content

            Our SEO optimization specialists analyze keywords and keyword phrases using cutting-edge keyword analysis tools to arrive at the keywords and key phrases that are not only less competitive but also highly searchable on the web.

            As a top-notch SEO services provider we are renowned for offering SEO content writing services that will potentially boost your page rank.

            Our content writers bring their creativity and experience together to write keyword rich content with an amazingly assertive, appealing and marketing punch making the page a must-read for your classified audience.

            We know that content is the soul of any webpage and play a crucial role in getting you good search engine ranking in all popular search engines such as Google, Yahoo and MSN.

            Before you go for a full-fledged SEO campaign, don’t underestimate the importance of the right SEO partnership.

            The right kind of Seo Company can make or break the very purpose of your SEO campaign.

            If not handled properly or if you choose the wrong SEO partnership, then you will stand to lose money as well as your precious time.

            On the top of it, you will end up subjecting your website to mal-optimization which again will add to your injury.

            Cost effective SEO Optimization Specialist

            We adopt white-hat SEO techniques for better website rankings.

            With us, you stand to gain standardized, customized and cost-effective SEO packages that meet all your needs.

            Here is a lowdown on what we offer in our SEO services.

            1. We offer a campaign specific module for each of our clients.
            2. We allow them the privilege of specifying their own keywords (unless they want us to carryout a comprehensive keyword analysis), their targeted demography and the list of competitors.
            3. Our search engine optimization specialists then examine and optimize them which is then sent to our customers for their approval.
            4. The final list is drafted after the clients’ approval.
            5. Our search engine optimizations specialists do a lot for boosting the website ranking of our clients.
            6. They follow a strategic on-page optimization process by enhancing the keyword density, keyword positioning, URL structure guidelines, meta-tags content, relevance of visible text and so forth.
            7. Link popularity is the most crucial factor of search engine optimization which boosts the popularity of your website.
            8. We have a dedicated team of link builders who do the job for strategic link building to improve the popularity of our clients’ websites.
            9. We carry out the optimization services with an LSI based SEO approach.
            10. Latent Semantic Indexing (LSI) is the technique that gives you a crucial edge over your competitors for attracting high volume of traffic as well as potential clients.
            11. This ensures better results for your clients and higher profits for you.

            Get in touch with us today we offer Bespoke seo services & standard packages

            Contact us your SEO Optimization Specialist is ready to serve you

              Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

              seo terms
              An SEO Glossary – Common SEO Terms Defined
              marketing luck technology letter
              Seo Terms

              Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business.

              Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma.

              This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.

              This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English

              Here are a few common SEO Terms


              A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results.

              These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

              Article PR

              The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website’s search engine ranking and Google PageRank. (In this sense, the “PR” stands for PageRank.)

              Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you’re proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you.

              (In this sense, the “PR” stands for Public Relations.)

              Article distribution lists

              User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also ‘article PR’.

              Article submission sites

              Websites which act as repositories of free reprint articles.

              Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites.

              See also ‘article PR’.


              A text link to your website from another website. See also ‘link’.


              The words used on your website.


              A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.


              Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

              To a spider, a text link is like a door.

              More SEO Terms to remember

              Domain name

              The virtual address of your website (normally in the form

              This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.


              An electronic magazine.

              Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.


              A technology used to create animated web pages (and page elements).

              Free reprint article

              An article written by you and made freely available to other webmasters to publish on their websites. See also ‘article PR’.


              The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic.

              Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion

              . This is one reason why it takes so long to increase your ranking!

              Google AdWords

              See ‘Sponsored Links’.

              Google PageRank

              How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from, you can view the PR of any site you visit.

              Google Toolbar

              A free tool you can download. It becomes part of your browser toolbar.

              It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.)

              Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy).

              NOTE: Google does record some information (mostly regarding sites visited).


              HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web.

              Web browsers read the HTML code and display the page that code describes.


              An interconnected network of computers around the world.


              A programming language used to create dynamic website pages (e.g. interactivity).


              A word which your customers search for and which you use frequently on your site in order to be relevant to those searches.

              This use known as targeting a keyword.

              Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.

              keyword density

              A measure of the frequency of your keyword in relation to the total wordcount of the page.

              So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

              keyword phrase

              A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.


              A word or image on a web page which the reader can click to visit another page.

              There are normally visual cues to indicate to the reader that the word or image is a link.

              Link path

              Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on).

              Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.

              Link partner

              A webmaster who is willing to put a link to your website on their website.

              Quite often link partners engage in reciprocal linking.

              Link popularity

              The number of links to your website.

              Link popularity is the single most important factor in a high search engine ranking.

              Webmasters use a number of methods to increase their site’s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

              Link text

              The part of a text link that is visible to the reader.

              When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

              Meta tag

              A short note within the header of the HTML of your web page which describes some aspect of that page.

              These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

              Natural search results

              The ‘real’ search results.

              The results that most users are looking for and which take up most of the window.

              For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for.

              These results are ranked according to how relevant and important they are.

              Organic search results

              See ‘natural search results’.

              PPC (Pay-Per-Click advertising)

              See ‘Sponsored Links’.


              See ‘Google PageRank’.


              Your position in the search results that display when someone searches for a particular word at a search engine.

              Reciprocal link

              A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website).

              Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links.

              Websites with reciprocal links risk being penalized.


              See ‘Spider’.

              Robots.txt file

              A file which is used to inform the search engine spider which pages on a site should not be indexed. T

              his file sits in your site’s root directory on the web server.

              (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read.

              See ‘Optimizing your web


              Many SEO experts believe that Google ‘sandboxes’ new websites.

              Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site.

              It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

              Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).


              Search Engine Optimization.

              The art of making your website relevant and important so that it ranks high in the search results for a particular word.

              SEO copywriter

              A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

              Search engine

              A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.


              A single page which contains a list of text links to every page in the site (and every page contains a text link back to the sitemap). Think of your sitemap as being at the center of a spider-web.


              Generally refers to unwanted and unrequested email sent en-masse to private email addresses.

              Also used to refer to websites which appear high in search results without having any useful content.

              The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites.

              The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.


              Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

              Sponsored Links

              Paid advertising which displays next to the natural search results.

              Customers can click on the ad to visit the advertiser’s website.

              This is how the search engines make their money.

              Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service.

              These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window.

              These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).


              You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site.

              You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.

              Text link

              A word on a web page which the reader can click to visit another page.

              Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.


              Uniform Resource Locator.

              The address of a particular page published on the Internet.

              Normally in the form

              Web copy

              See ‘copy’.

              Web copywriter

              A ‘copywriter’ who understands the unique requirements of writing for an online medium.


              A person responsible for the management of a particular website.


              The number of words on a particular web page.

              World Wide Web (WWW)

              The vast array of documents published on the Internet.

              It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.

              Seo Consultant
              5 Reasons You Need An Seo Consultant
              seo consultant
              seo consultant

              There are many reasons your website needs a search engine optimisation (SEO) consultant to help your website achieve more.

              Many people will try and go it alone in the search engine optimisation process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the search engines that a seo consultant could get you.

              If you are seriously looking at doing your websites optimisation yourself you need to ask yourself the following questions:

              1.How precious is your time?

              As a business owner your time is very precious and is not normally best spent trying to optimise your website, it is normally better spent running your business.

              Many website owners believe that they will save money by optimising their own website but this rarely turns out to be the case.

              Search engine optimisation is a time consuming and complex process and should not be underestimated, and after all if you are investing all of this time trying to be an seo consultant and optimising your website, who’s running your business?

              2.Do you have the skills?

              Optimising a website is a complicated process and not something that can just be picked up and learnt in 5 minutes. There are hundreds of criteria that the search engines will use to analyse websites and a good SEO consultant will be familiar with all of them.

              3.Can you get it right?

              This is where most SEO consultants get is wrong and getting it wrong when it comes to search engine optimisation is a big problem.

              Every good SEO consultant knows that there are certain pitfalls that must be avoided at all costs.

              If you do not know what you are doing and make the mistake of falling foul to one of those may pitfalls then your website can go from hero to zero and then your website ends up banned from the search engines.

              4.Aren’t you biased?

              Most website owners are biased and believe they know best when it comes to their website but this often leads to many problems including the age old problem of not being able to see the wood for the trees.

              One of the main problems comes when choosing keywords as the keywords people search for are normally not the keywords website owners believe them to be.

              An SEO consultant knows this and will ensure the right keywords are used and not ignored.

              5.Can you keep it up?

              Search engine optimisation is an ongoing process of testing, measuring and optimising. It is not something that can be done once and left alone so you need to ensure you are in it for the long term.

              The bottom line is if you are serious about your business and your search marketing campaign then you need an experienced SEO consultant give us a call or fill n the form below and leave us your project details and we will get back to you quickly.

              Contact us below for a quote

                Customer Reviews

                Azacus Cloud

                Customer Reviews

                Jackie Viljoen - Original Earthwear 15/06/2021

                The team at Azacus Cloud have done a fantastic job on our project from the first consultation to the end project .
                I wanted a functional Ecommerce store for my Bohemian Fashion range which is easy for the end user to purchase from .
                Azacus exceeded our expectations from day one , there ongoing communications in regards to our project requirements was nothing but highly professional.
                They listened, adapted, and gave outstanding results.
                Highly recommend for Ecommerce development

                Reinhard Stryijdom - SNB Crypto Currencies 11/06/2021

                We approached Azacus to provide SNB Crypto Currencies Inc. with secure high speed cloud servers along with secure user friendly website.
                After the initial consultation with them we agreed on a deadline and a project completion date of which Azacus delivered both on time and with extra services.

                SNB Crypto Currencies Inc. Highly recommend Azacus as an online business partner.

                Riaan Van der Westhuizen - The Leather Belt Company 20/07/2021

                Azacus cloud have done a phenomenal job in redesigning our website for my leather belt business.
                They are affordable and professional
                Highly recommend as a web design company

                Wanda - The Vegan Health Store 15/01/2021

                Azacus Cloud has exceeded our expectations again!
                Following up from our last project we have a great respect for the professional approach that Azacus Cloud has towards our project.

                Our project was delivered on time with constant communication for our requirements exceeding all our project expectations

                Colin T - VBay Global Trading 14/02/2021

                Azacus Cloud performed an outstanding job in building our platform Vbay Global Trading platform and getting it online and ready to onboard our first customers.

                With the scope of the project Azacus Cloud provided constant communication regarding project requirements they are an outstanding service provider Highly recommended as a website design company give them a try we certainly are satisfied.

                James Flint - Holistics & Co 23/03/2021

                Holistics & Co approached Acacus Cloud with our online shop requirements and from the offset they have shown us nothing but a very high level of professional services that are hard to find in this online world.

                As an online company we highly recommend Azacus Cloud for all your website development services including ecommerce development they have certainly exceed our expectations time and time again!

                Wanda Tandy - Nutro Vegan 12/04/2021

                The professional approach that Azacus Cloud has shown Nutro Vegan is such a breath of fresh air.
                I am demanding and their patience and understanding my requirements have blown me away!!

                We are utterly delighted with the site it is functional, fast, and very well designed

                I highly recommend Azacus Cloud as a business partner in the online world , there skills and knowledge is second to none they have exceeded my expectations the quality of there work along side there professional approach is so very good.
                Thank you Azacus Cloud

                Jason Buckel- Nutro Labelling Services 10/02/2021

                Azacus Cloud have provided Nutro Labelling with a fantastic service from the start of our project.

                There approach to our requirements have been understood and fulfilled in a very professional and timely manner

                Highly recommended as a business partner