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Seo Consultant
May 3 2021
5 Reasons You Need An Seo Consultant
seo consultant
seo consultant

There are many reasons your website needs a search engine optimisation (SEO) consultant to help your website achieve more.

Many people will try and go it alone in the search engine optimisation process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the search engines that a seo consultant could get you.

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If you are seriously looking at doing your websites optimisation yourself you need to ask yourself the following questions:

1.How precious is your time?

As a business owner your time is very precious and is not normally best spent trying to optimise your website, it is normally better spent running your business.

Many website owners believe that they will save money by optimising their own website but this rarely turns out to be the case.

Search engine optimisation is a time consuming and complex process and should not be underestimated, and after all if you are investing all of this time trying to be an seo consultant and optimising your website, who’s running your business?

2.Do you have the skills?

Optimising a website is a complicated process and not something that can just be picked up and learnt in 5 minutes. There are hundreds of criteria that the search engines will use to analyse websites and a good SEO consultant will be familiar with all of them.

3.Can you get it right?

This is where most SEO consultants get is wrong and getting it wrong when it comes to search engine optimisation is a big problem.

Every good SEO consultant knows that there are certain pitfalls that must be avoided at all costs.

If you do not know what you are doing and make the mistake of falling foul to one of those may pitfalls then your website can go from hero to zero and then your website ends up banned from the search engines.

4.Aren’t you biased?

Most website owners are biased and believe they know best when it comes to their website but this often leads to many problems including the age old problem of not being able to see the wood for the trees.

One of the main problems comes when choosing keywords as the keywords people search for are normally not the keywords website owners believe them to be.

An SEO consultant knows this and will ensure the right keywords are used and not ignored.

5.Can you keep it up?

Search engine optimisation is an ongoing process of testing, measuring and optimising. It is not something that can be done once and left alone so you need to ensure you are in it for the long term.

The bottom line is if you are serious about your business and your search marketing campaign then you need an experienced SEO consultant give us a call or fill n the form below and leave us your project details and we will get back to you quickly.

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    making money online
    May 2 2021
    Making Money Online Selling Other People’s Products

    A lot of people are now Making Money Online by building businesses and online marketing channels either to supplement their real world income or for it to become their primary source of income.

    Making Money Online with family

    First, you can reach just about anybody in the world who has Internet access if you market your products online.

    Making money online is not so difficult!

    That means a wider market for you, which can translate to larger profits.

    Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.

    Another aspect that has attracted a lot of people towards making money online is the fact that one doesn’t have to have his own products to get started.

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    With online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other peoples products.

    And getting started with this kind of marketing strategy is actually quite easy.

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    Set Your Agreement

    All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchants or the retailers products.

    Incidentally, the most popular and the fastest growing method of selling other peoples products online is affiliate marketing.

    Affiliate Marketing

    Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchants product on their website.

    In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site. The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchants website.

    Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliates compensation.

    Making Money Online With affiliate Marketing

    making money online

    All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.

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    An alternative method, and usually an easier one, is to sign up as a member of an affiliate network a network that hosts a variety of affiliate programs for different online merchants or retailers.

    Signing up

    Signing up is usually free, although other companies and networks may require you to pay a particular fee.

    Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.

    When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.

    Some affiliate programs may also require you to present the URL of your website and describe its contents.

    This will allow the retailers to verify that you actually have a website with contents that are relevant to their products. Some affiliate programs, however, won’t require you to have a website.

    After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.

    After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other peoples product online!.

    How do you make money?

    There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.

    Many affiliate marketing programs compensate their affiliates in either of three ways: pay per click PPC, pay per sale PPS, or payper lead PPL.

    In pay per click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchants site.

    PPS and PPL affiliate marketing programs work rather differently.

    In PPS, the affiliate only gets paid when his referral converts into an actual sale.

    In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.

    PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

    Two Tier Programs

    Some affiliate marketing programs are two tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.

    In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchants site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

    Residual Affiliate Programs

    Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.

    Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.

    One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchants site.

    Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.

    With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other peoples products online.

    As to how much money one can get from affiliate marketing actually depends on the affiliate.

    A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.

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    May 2 2021
    Affiliate Marketers Tips & Tricks
    affiliate marketers
    Affiliate marketers

    Affiliate marketing is one of the easiest ways to earn money online, affiliate marketers are now earning substantial incomes

    But as competition is getting a bit bigger, you may need some ways to distinguish yourself from the rest of the affiliate marketers.

    For the major reason that many of your competitors including you are promoting the exact same program, in the exact same zone or on the exact same websites perhaps.

    Now here are some tips that you may consider in order for you to stay in this business and have the chance to outwit and outplay other competitors of yours.

    Affiliate Marketers Tips & Tricks

    The first thing is for you to have your own website.

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    It is very essential for you to have your own website in considering affiliate marketing as your professional career. Secondly, potential customers primarily go to websites in order for them to search and sometimes purchase items they were looking for.

    For the same reason that it is much easier to remember than a certain URL that you may be using and you can just point to your visitors the affiliate page in your website.

    Another thing to remember is to have your own ad.

    A lot of times affiliates marketers have published the same ad two or three times done by advertisers.

    In this case, you may email the owner of your affiliate program asking that you make your own ads.

    This way, people may not become immune to ads, because sometimes seeing the same ads over and over again, may just make your potential customers to just skip it all together.

    Besides, your primarily purpose is to attract or encourage people to click and read your ads and be curious enough to click through your website.

    Step three

    Have some products of your own which are only available through your website.

    Once you have your website going, it is important to have some products or services that your customers cant find with other affiliates site

    You want your customers to keep coming to your site and the best way to do that is to have something on your site that they cant find on others.

    Being an affiliate marketer we must then choose a certain market segment where you can have a potential leadership or at least a strong challenger role.

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    The fourth step

    Build a strong relationship with people who already buy your product.

    Now, in order for you as the marketer to fully answer the query of your potential customers, it is best to try and buy the product by yourself.

    With this particular notion, you can better sell the product that you are trying to market.

    You can share to your potential customers what a great experience you had with the product, and this can make them interested enough to buy the product.

    You may also be able to provide a support if necessary or you may provide a confident tutorial or steps on how to use the product that you are trying to market based on your personal experience.

    Entailing this idea is to be totally honest about the product that you are trying to market.

    If you find out that the program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists.

    We all make mistakes and admitting your mistake will boost your readers confidence in you.

    Lastly, don’t try to market everything you see.

    With services such as click bank, it is easy to become overwhelmed and try to market everything in the click bank marketplace.

    That is not a good idea. It’s better to focus on one market and market products that they would want.

    This is called niche marketing.

    Try also to promote a certain product, which conforms to the specifications measured through indications of customer satisfaction, rather than indicators of self-gratification.

    It is the customer who decides what to buy and not the company or the affiliate marketer.

    The company simply produces products catering to the needs and wants of their chosen market segment.

    Summary

    Today, different types of business are emerging from all over the world in a multinational level to reign supreme on their specific market segment that they are trying to dominate, and affiliate marketing is one of them.

    Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even part time income. However, it wont happen overnight. Like everything else in life, you’re going to have to put a lot of hard work into it.

    Good luck to you in your new venture.

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    opt-in list
    May 1 2021
    Building Your Business with an Opt-in List
    Opt-In List
    Opt-In List

    Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.

    Opt-In list / Opt-Out list

    Opt-in list is the permission granted by the customers, allowing a company to send information about a product or service. After the client opt-in, the company is authorized to start sending related information until the recipient chooses to opt-out i.e. to unsubscribe from the specific list.

    These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.

    Not a lot of people use email

    Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email.

    Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions.

    A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

    Email marketing campaigns can offend a lot of people

    The not-so secret way to surmount this dilemma is through permission-based advertising.

    There’s no harm in trying after asking for permission.

    Its stupid to send email to all the people

    The key to this predicament is to have a very discerning eye on who to email and who to not email.

    Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

    The Real Deal with Building Opt-in List

    After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email marketing campaigns

    Building an opt-in list.

    However, building an opt-in list is not a piece of cake particularly for the uninitiated.

    Here is a rundown of tips on how to succeed in Opt-in List marketing endeavor.

    1. Strategic Collection of Data

    Know which information from your audiences will help you in lowering expenses and/or make sales flourish.

    Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

    Overload of data is not good.

    Ask only for opt-in list with their full name and email addresses.

    Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

    2. Good Implementation

    Old adage says it all – action speaks louder than words.

    This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts.

    Its a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of ones opt-in list database.

    Tracking your email opt-in list

    Tracking your email marketing results can pose great hardship, too.

    Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable.

    Your high traffic groups of opt-in list with the greatest result should be taken noted of.

    The following are the most widely used methods to leverage channels without overspending:

    1. Make use of websites.

    It is an excellent tool for data collation and providing you with relevant info regarding your email offers.

    Use forms that solicit your visitors email address and consent.

    2. Make use of print ads, brochures, TV, radio and direct mail.

    These are the more popular ways of marketing aiming to lead traffic to ones site.

    You may want to ask for signups for email services.

    Make your website more visible through these media.

    Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

    3. Maximize your sales force.

    Customer service associates can help a lot in making you benefit more from your email correspondence.

    Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

    4. Don’t make your point of sale pointless.

    Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses.

    Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

    5. Conferences or trade shows can work, too.

    Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

    Be Cautious

    These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit.

    Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe.

    This is for people to not be annoyed during the process of data supplication.

    With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

    Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.

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    On-page SEO person at desk doing seo
    May 1 2021
    Beginners Guide to Blogging

    Blogging is basically an Online Journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read.

    Blogs come in different styles, formats, and settings, depending on the preference of the user.

    Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3s on your blogs.

    woman drinking coffee during daylight
    Blogging outside

    Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

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    Basically a blog contains these features:

    Title

    This allows you to label your post

    Body

    This is the content of your post

    Trackback

    How other sites can be linked back to your blog

    Permanent link

    Every article that you write has a URL

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    Comments

    This allow readers to post comments on your blog.

    Blogging Advantages

    One of the advantages of blogs, is that it is made of only a few templates.

    Unlike, other websites that is made up of numerous individual pages.

    This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

    This is especially useful for first time users, since they can start blogging right away.

    They can choose from a number of templates that blog websites provide.

    Blogging Community

    Anyone who wants to start a blog can do so by becoming a member of a blog website of their choice.

    Once they’ve become members, they automatically become a part of that particular blog community.

    They can browse through other bloggers pages, and link them back to their own blogs.

    They can also make comments on other members blogs.

    Blogging is not just limited to personal usage.

    There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes.

    This way a blog becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

    Advertising

    Some businesses even use their blogs as a means to advertise.

    Some authors advertise their books on their blogs. While others, use their blogs to shed light to currents issues, events, news and catastrophes.

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    Educational Blogging

    Nowadays in education, blogs also play an important part.

    Professors use blogs to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

    Business Promotional Blogging

    A lot of entrepreneurs benefit from blogs by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move.

    Some people who run online businesses promote their merchandise online using blogs

    While others profit through advertisement.

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    Personal Journal

    But by far, the most popular blog type is the one that takes the form of a personal journal.

    This is the kind that is usually used by first time bloggers.

    Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogs offers them a medium in which to express themselves.

    Bloggers usually communicate within themselves. This is one of the appeals of blogs. It creates a community of people sharing their ideas, thoughts, and comments with each other.

    Blogging Directories

    Blogs varying in topics, themes, and set-ups, can be found in blog directories.

    First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories.

    This way they’d get an idea of what these blog communities are like.

    Blogging is popular all over the world.

    Blog is short for the term weblog.

    There are no rules when it comes to blogging.

    Bloggers have the freedom to express themselves however way they want, and the best thing about blogs, is that most blog sites are free.

    There are numerous blog websites to choose from in the net.

    This give first time users the option of joining a blogging community that appeals to their interests.

    Just search any blog directory and you’d get a listing of a lot of blogging sites that are available on the net.

    Its easy to search a blog directory, because it is organized according to category.

    This way you would get exactly what you are after.

    Blogging is really for everyone. It is fun, simple and easy.

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      landing pages
      May 1 2021
      Here’s Why You Need To Use Landing Pages

      Many people make the mistake of making their websites homepage as the landing page for their ads.

      The same is true for those who make use of other pages like a contact us page or a product page.

      lf the products that you want to sell online are ready.

      You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliates site.

      Your mind is now set to being the next most successful online businessman.

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      But is there anything else that you might have forgotten to prepare?

      Maybe none.

      But how about your landing pages?

      Are they all set for your business?

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      Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.

      For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliates website.

      Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.

      Some online businessmen would even use the homepage of their websites as the landing page for their ads.

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      Are these businessmen making a big mistake?

      Or should you follow their method in creating landing pages for their ads?

      Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.

      But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.

      Why?

      Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.

      Reason no. 1:

      It is the only way you earn conversions in an affiliate marketing program.

      There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad.

      The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

      As a merchant, you earn in an affiliate program through conversions that is whenever a visitor that is directed to your site actually buys a product on your site.

      Without these conversions, you actually earn nothing from the program.

      Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.

      And the only way that you can recover from these expenses is through conversions.

      Now, you sure wont get any conversion if you have posted an ad on your affiliates site without an actual landing page for the potential customer to be redirected into.

      Its just like advertising a product without actually having a store to sell your product.

      Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

      It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.

      Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

      Reason no. 2:

      Other web pages may just not be enough.

      Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned.

      If you want to be successful in an affiliate program, were sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

      When choosing a landing page, you must always have the customer directed into that page in mind.

      Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action that is to purchase your product or at least provide leads for potential customers.

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      Final Word

      You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.

      But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.

      So if you still don’t have a landing page for your ads, you better start creating one now.

      And don’t get us wrong; it isn’t enough for you to have just a landing page it should be a great landing page!

      just go here and get the worlds best landing page builder

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