There are many reasons your website needs a search engine optimisation (SEO) consultant to help your website achieve more.
Many people will try and go it alone in the search engine optimisation process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the search engines that a seo consultant could get you.
If you are seriously looking at doing your websites optimisation yourself you need to ask yourself the following questions:
1.How precious is your time?
As a business owner your time is very precious and is not normally best spent trying to optimise your website, it is normally better spent running your business.
Many website owners believe that they will save money by optimising their own website but this rarely turns out to be the case.
Search engine optimisation is a time consuming and complex process and should not be underestimated, and after all if you are investing all of this time trying to be an seo consultant and optimising your website, who’s running your business?
2.Do you have the skills?
Optimising a website is a complicated process and not something that can just be picked up and learnt in 5 minutes. There are hundreds of criteria that the search engines will use to analyse websites and a good SEO consultant will be familiar with all of them.
3.Can you get it right?
This is where most SEO consultants get is wrong and getting it wrong when it comes to search engine optimisation is a big problem.
If you do not know what you are doing and make the mistake of falling foul to one of those may pitfalls then your website can go from hero to zero and then your website ends up banned from the search engines.
4.Aren’t you biased?
Most website owners are biased and believe they know best when it comes to their website but this often leads to many problems including the age old problem of not being able to see the wood for the trees.
One of the main problems comes when choosing keywords as the keywords people search for are normally not the keywords website owners believe them to be.
5.Can you keep it up?
Search engine optimisation is an ongoing process of testing, measuring and optimising. It is not something that can be done once and left alone so you need to ensure you are in it for the long term.
The bottom line is if you are serious about your business and your search marketing campaign then you need an experienced SEO consultant give us a call or fill n the form below and leave us your project details and we will get back to you quickly.
Internet business is a bit confusing especially if you’re not really knowledgeable at it.
You will also be left completely blank, asking yourself as to what type of online business is best for you.
Why don’t you try affiliate marketing business and become a Super Affiliate?
Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. It is a low cost way for merchants to sell their products and services.
In this type of online business, you don’t have to take any risk because you only have to pay the affiliate once the result is achieved.
Once a customer is gained, a portion of the profit from that customer will be given to the affiliate as commission.
Usually, an affiliate gets a commission for referring clicks, leads or sales to the merchants website. The said affiliate income can be a fixed dollar amount or a fixed percentage.
From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month.
And if you are among the lucky ones who achieve this so called elite level, you can now be aptly called a super affiliate.
This means you are capable of achieving noteworthy percentage of sales or traffic on your merchants website.
Super affiliates are not only experts on search engine optimization they are also great in newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.
But how does a person become a super affiliate?
And how can they overachieve their way to super affiliate stardom?
Making your way to super affiliate stardom is not that easy and it surely wont happen overnight.
Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment.
You cant be a super affiliate without blood and sweat and without the following traits patience, persistence and thirst for knowledge.
Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.
Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it.
First, look for a unique and exceptional niche and focus in it.
The reason why most people in the affiliate marketing business didnt turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market.
If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.
The next step you must do after you have established your affiliate storehouse is to promote it.
Most affiliates resort to pay per click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay per click engines.
Familiarize yourself with your product and know your audience.
Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering.
If youre target audience dont trust you, how could you expect them to purchase from your affiliate storehouse?
Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.
Try to promote and resell products from different merchants.
There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you wont experience the so called famine effect.
Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from.
This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.
As mentioned earlier in this page, a super affiliate wannabe should have this trait thirst for knowledge.
It is because this trait can help him or her stay updated and remain on top of the trends.
If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on whats new about affiliate marketing daily.
And whats most important?
Never, ever give up. Being engaged in affiliate marketing business is hard, thats why you must be equipped with patience and persistence.
Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.
These are just few suggestions and ideas if you want to boost your affiliate income.
Let me reiterate, you have to be patience, persistence and knowledgeable.
Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.
All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchants or the retailers products.
Incidentally, the most popular and the fastest growing method of selling other peoples products online is affiliate marketing.
Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchants product on their website.
In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site. The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchants website.
Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliates compensation.
Making Money Online With affiliate Marketing
All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.
An alternative method, and usually an easier one, is to sign up as a member of an affiliate network a network that hosts a variety of affiliate programs for different online merchants or retailers.
Signing up is usually free, although other companies and networks may require you to pay a particular fee.
Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.
When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.
Some affiliate programs may also require you to present the URL of your website and describe its contents.
This will allow the retailers to verify that you actually have a website with contents that are relevant to their products. Some affiliate programs, however, won’t require you to have a website.
After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.
After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other peoples product online!.
How do you make money?
There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.
Many affiliate marketing programs compensate their affiliates in either of three ways: pay per click PPC, pay per sale PPS, or payper lead PPL.
In pay per click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchants site.
PPS and PPL affiliate marketing programs work rather differently.
In PPS, the affiliate only gets paid when his referral converts into an actual sale.
In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.
PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.
Two Tier Programs
Some affiliate marketing programs are two tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.
In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchants site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.
Residual Affiliate Programs
Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.
Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.
One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchants site.
Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.
With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other peoples products online.
As to how much money one can get from affiliate marketing actually depends on the affiliate.
A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list.
Opt-In list / Opt-Out list
Opt-in list is the permission granted by the customers, allowing a company to send information about a product or service. After the client opt-in, the company is authorized to start sending related information until the recipient chooses to opt-out i.e. to unsubscribe from the specific list.
Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email.
Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions.
Email marketing campaigns can offend a lot of people
The not-so secret way to surmount this dilemma is through permission-based advertising.
There’s no harm in trying after asking for permission.
Its stupid to send email to all the people
The key to this predicament is to have a very discerning eye on who to email and who to not email.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email marketing campaigns
Building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated.
Here is a rundown of tips on how to succeed in Opt-in List marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish.
Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Ask only for opt-in list with their full name and email addresses.
Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.
2. Good Implementation
This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts.
Its a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of ones opt-in list database.
Tracking your email opt-in list
Tracking your email marketing results can pose great hardship, too.
Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable.
The following are the most widely used methods to leverage channels without overspending:
1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers.
Use forms that solicit your visitors email address and consent.
2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to ones site.
You may want to ask for signups for email services.
Make your website more visible through these media.
3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence.
Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Don’t make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses.
Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
These tactics should be applied with adequate caution and should focus on earning the trustof your opt-in list instead of simply collating data for your sole own benefit.
Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe.
With that bunch of information, who can ever go wrong with the feat of building an opt-in list?
Azacus Cloud is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution. Now businesses can come to a single source to design, build and run integrated, technology driven marketing campaigns that prepare them for the future.
Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.
For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliates website.
Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.
Some online businessmen would even use the homepage of their websites as the landing page for their ads.
Are these businessmen making a big mistake?
Or should you follow their method in creating landing pages for their ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.
But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.
Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.
Reason no. 1:
It is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad.
The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions that is whenever a visitor that is directed to your site actually buys a product on your site.
Without these conversions, you actually earn nothing from the program.
Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.
And the only way that you can recover from these expenses is through conversions.
Now, you sure wont get any conversion if you have posted an ad on your affiliates site without an actual landing page for the potential customer to be redirected into.
Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.
Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason no. 2:
Other web pages may just not be enough.
Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned.
If you want to be successful in an affiliate program, were sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind.
Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action that is to purchase your product or at least provide leads for potential customers.
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