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A Guide To Organic SEO And Its Benefits

Organic SEO is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors,

What Is Organic SEO?

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting.

Organic SEO done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages.

Throughout the course of this article it will be referred to as simply SEO.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods.

Search engines enable their visitors to enter a specific word or term, known as keywords.

Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages.

Each page is “ranked” according to relevancy, popularity and a few other factors.

Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

organic seo google search engine

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are.

Instead they use automated software called a “spider” or a “bot” that does this work much quicker.

The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis.

The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way.

We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors.

Search engines understand this too, hence the evolution of the algorithms.

With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors.

It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques.

On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links.

There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings.

These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of Organic SEO

SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted.

This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site.

For many, banner advertisements, press releases (can actually be used as part of an organic SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And To Life

The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC.

A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50.

Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on.

Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month.

All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.

Targeted Leads

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say.

It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue.

Because organic SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering.

First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link.

Already they have become highly susceptible to the message of your web page.

So Remember…

Organic SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face.

By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

Choosing A Good Domain Name

With over 50 million registered domain names, it’s tough to find a good one that’s still available.

Unfortunately the domain name industry is full of opportunistic “traders” who buy and sell domain names without any intention of even using it themselves.

Because of this, the majority of the registered domain names don’t even have a website to go with it!

This can be quite frustrating as you seek out a domain name for yourself to build a website for.

But at the end of the day in a first-come first-served world, we must try and find another way to find that great domain name.

What makes a good domain name

There are several tools that can be very handy when it comes to looking for a domain name.

I discuss these tools in another article.

Here we will discuss what makes a good domain name.

To brand or not to brand?

Branding is a key element in traditional “offline” marketing.

Having a unique, catchy name does wonders for any business.

However when it comes to an online presence, you might just be better off with a domain name that is rich in keywords.

Search Engines

domain name google
Domain name google

Search engines primarily work on keywords as you may know.

You enter a search term or “keywords” and the search engine produces results based on their formulas and the websites they believe to be the best fit for your search.

Now, there are many Search Engine Optimisation techniques that can be used by anyone on any site.

The same techniques could be applied to a lot of sites, so my question is what could possibly be the 1 thing that is unique and could separate one site from the other?

Of course, domain names!

Keywords In Domain Name

I prefer to have keywords in the domain names that I own because this is what could give me the edge over competitors.

Of course it’s not so important if your website is a personal one and you are not looking to make any money from it. But if you are selling something or wanting to make money off your website, I would strongly recommend using keywords in your domain names.

Just to prove it, go to and search for “domain name”. You will see in the results that any occurrence of the words “domain” or “name” is actually in bold.

So Google is definitely looking out for your search terms and highlighting them for you.

On the other hand, branding is still a strong concept online as well.

If you find that catchy name (such as….hmmm Google?) and market it well, then you could be well on your way to word-of-mouth fame in no time!

If your business name is available, register it.

You can always register keyword rich domain names to draw the traffic, and redirect them to your business name domain.

Hyphens or no hyphens?

Another common topic of discussion is whether to use hyphens in your domain names.

I own mixtures of both hyphenated and non-hyphenated names.

There is nothing wrong with hyphens.

In fact, for search engines you are helping them by separating words that could be read differently.

Here is one example:

This domain could belong to a horse trainer “Mike Smith”, as a website for his racing stables, or it could also be read as “Mike Smith’s Tables”.

So there is definitely nothing wrong with hyphenation, as it would actually help to distinguish where the words end in the above example.

The only small problem you will run into is word of mouth advertising where people will have to call out the hyphens. But believe me, you want all your traffic to come from search engines because it’s free and the volumes are enormous.

What about using abbreviations?

If your preferred name was something like but it was taken, but you see is available, should you take it?

There are several common abbreviations or variations of certain words that are almost commonly accepted, particularly in cyberspace.

Thanks also SMS messaging, we are know using the use of “2″ instead of “to”, “4″ instead of “for” etc.

Whether you choose to use such variations in your domain name is totally up 2 u (ok I was trying to be funny..).

Don’t forget however that word of mouth advertising will always require the person making the recommendation to remind people of the substitute.

The Importance of a Sitemaps

Sitemaps are often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one.

By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

What Are Sitemaps?


sitemap is a list of pages that are contained in a website that is accessible to website crawlers or users.

It can vary in type—sometimes it may be a simple document used as a planning tool for designing the website, or it may be a web page that contains a list of all pages within a website, which is generally organized in a hierarchical way.

Sitemaps display the relationship between various pages and content of a website, demonstrating the way that the website is organized, how it can be navigated, and how it is labeled.

There are a few different types of sitemaps, and a few different styles of sitemaps. Both of these factors will vary simply based on who or what the sitemap is intended for.

Sitemaps may be addressed to users or to software.

Many sites have user-visible sitemaps which present a systematic view, typically hierarchical, of the site.

These are intended to help visitors find specific pages, and can also be used by crawlers.

Alphabetically organized site maps, sometimes called site indexes, are a different approach.

Sitemaps and their Purpose

wiki sitemap info

1) Navigation purposes

A site map literally acts as a map of your site.

If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your site map to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your site map, they will get the gist of your site within a very short amount of time.

There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site.

Imagine what happens when search engine robots hit this page — they will follow the links on the sitemaps and naturally every single page of your site gets indexed by search engines!

It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A site map enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemaps.

As a result, you will have a perfectly organized site with everything sorted according to their relevance.


From the above reasons, it is most important to implement a site map for website projects with a considerable size. Through this way, you will be able to keep your website easily accessible and neatly organized for everyone to navigate with ease.

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    SEO Optimization Specialist
    Advanced SEO Optimization Specialist
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    SEO Optimization Specialists can tell you how to improve your ranking in popular search engines which is crucial to boosting the volume of traffic to your website.

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    A comprehensive SEO optimization strategy comprises of techniques that ensure higher ranking in all popular search engines enhancing your chance to augment the volume of your online traffic.

    How to find the right SEO Optimization Specialist

    If you are aiming at finding the right SEO services from an experienced SEO company to increase website rankings then there are a number of factors which you have to take into consideration.

    We have a team of SEO experts who understand the search engine dynamics inside out.

    Our SEO Company consists of talented search engine optimization specialists who are immensely experienced to handle SEO campaigns for the most competitive keywords and key phrases in any specialized business domain.

    Being a leading SEO company, we believe that succeeding in any SEO marketing campaign requires impeccable and in-depth keyword analysis which is the cornerstone of the entire SEO process and one of the most crucial factors in boosting your website rankings.

    Analyzing Keywords for Website Content

    Our SEO optimization specialists analyze keywords and keyword phrases using cutting-edge keyword analysis tools to arrive at the keywords and key phrases that are not only less competitive but also highly searchable on the web.

    As a top-notch SEO services provider we are renowned for offering SEO content writing services that will potentially boost your page rank.

    Our content writers bring their creativity and experience together to write keyword rich content with an amazingly assertive, appealing and marketing punch making the page a must-read for your classified audience.

    We know that content is the soul of any webpage and play a crucial role in getting you good search engine ranking in all popular search engines such as Google, Yahoo and MSN.

    Before you go for a full-fledged SEO campaign, don’t underestimate the importance of the right SEO partnership.

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    4. The final list is drafted after the clients’ approval.
    5. Our search engine optimizations specialists do a lot for boosting the website ranking of our clients.
    6. They follow a strategic on-page optimization process by enhancing the keyword density, keyword positioning, URL structure guidelines, meta-tags content, relevance of visible text and so forth.
    7. Link popularity is the most crucial factor of search engine optimization which boosts the popularity of your website.
    8. We have a dedicated team of link builders who do the job for strategic link building to improve the popularity of our clients’ websites.
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      seo terms
      An SEO Glossary – Common SEO Terms Defined
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      Seo Terms

      Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business.

      Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma.

      This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson.

      This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English

      Here are a few common SEO Terms


      A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results.

      These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

      Article PR

      The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website’s search engine ranking and Google PageRank. (In this sense, the “PR” stands for PageRank.)

      Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you’re proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you.

      (In this sense, the “PR” stands for Public Relations.)

      Article distribution lists

      User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also ‘article PR’.

      Article submission sites

      Websites which act as repositories of free reprint articles.

      Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites.

      See also ‘article PR’.


      A text link to your website from another website. See also ‘link’.


      The words used on your website.


      A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.


      Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

      To a spider, a text link is like a door.

      More SEO Terms to remember

      Domain name

      The virtual address of your website (normally in the form

      This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.


      An electronic magazine.

      Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.


      A technology used to create animated web pages (and page elements).

      Free reprint article

      An article written by you and made freely available to other webmasters to publish on their websites. See also ‘article PR’.


      The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic.

      Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion

      . This is one reason why it takes so long to increase your ranking!

      Google AdWords

      See ‘Sponsored Links’.

      Google PageRank

      How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from, you can view the PR of any site you visit.

      Google Toolbar

      A free tool you can download. It becomes part of your browser toolbar.

      It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.)

      Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy).

      NOTE: Google does record some information (mostly regarding sites visited).


      HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web.

      Web browsers read the HTML code and display the page that code describes.


      An interconnected network of computers around the world.


      A programming language used to create dynamic website pages (e.g. interactivity).


      A word which your customers search for and which you use frequently on your site in order to be relevant to those searches.

      This use known as targeting a keyword.

      Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.

      keyword density

      A measure of the frequency of your keyword in relation to the total wordcount of the page.

      So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

      keyword phrase

      A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.


      A word or image on a web page which the reader can click to visit another page.

      There are normally visual cues to indicate to the reader that the word or image is a link.

      Link path

      Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on).

      Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.

      Link partner

      A webmaster who is willing to put a link to your website on their website.

      Quite often link partners engage in reciprocal linking.

      Link popularity

      The number of links to your website.

      Link popularity is the single most important factor in a high search engine ranking.

      Webmasters use a number of methods to increase their site’s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

      Link text

      The part of a text link that is visible to the reader.

      When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

      Meta tag

      A short note within the header of the HTML of your web page which describes some aspect of that page.

      These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

      Natural search results

      The ‘real’ search results.

      The results that most users are looking for and which take up most of the window.

      For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for.

      These results are ranked according to how relevant and important they are.

      Organic search results

      See ‘natural search results’.

      PPC (Pay-Per-Click advertising)

      See ‘Sponsored Links’.


      See ‘Google PageRank’.


      Your position in the search results that display when someone searches for a particular word at a search engine.

      Reciprocal link

      A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website).

      Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links.

      Websites with reciprocal links risk being penalized.


      See ‘Spider’.

      Robots.txt file

      A file which is used to inform the search engine spider which pages on a site should not be indexed. T

      his file sits in your site’s root directory on the web server.

      (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read.

      See ‘Optimizing your web


      Many SEO experts believe that Google ‘sandboxes’ new websites.

      Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site.

      It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

      Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).


      Search Engine Optimization.

      The art of making your website relevant and important so that it ranks high in the search results for a particular word.

      SEO copywriter

      A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

      Search engine

      A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.


      A single page which contains a list of text links to every page in the site (and every page contains a text link back to the sitemap). Think of your sitemap as being at the center of a spider-web.


      Generally refers to unwanted and unrequested email sent en-masse to private email addresses.

      Also used to refer to websites which appear high in search results without having any useful content.

      The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites.

      The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.


      Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

      Sponsored Links

      Paid advertising which displays next to the natural search results.

      Customers can click on the ad to visit the advertiser’s website.

      This is how the search engines make their money.

      Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service.

      These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window.

      These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).


      You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site.

      You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.

      Text link

      A word on a web page which the reader can click to visit another page.

      Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.


      Uniform Resource Locator.

      The address of a particular page published on the Internet.

      Normally in the form

      Web copy

      See ‘copy’.

      Web copywriter

      A ‘copywriter’ who understands the unique requirements of writing for an online medium.


      A person responsible for the management of a particular website.


      The number of words on a particular web page.

      World Wide Web (WWW)

      The vast array of documents published on the Internet.

      It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.

      Seo Consultant
      5 Reasons You Need An Seo Consultant
      seo consultant
      seo consultant

      There are many reasons your website needs a search engine optimisation (SEO) consultant to help your website achieve more.

      Many people will try and go it alone in the search engine optimisation process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the search engines that a seo consultant could get you.

      If you are seriously looking at doing your websites optimisation yourself you need to ask yourself the following questions:

      1.How precious is your time?

      As a business owner your time is very precious and is not normally best spent trying to optimise your website, it is normally better spent running your business.

      Many website owners believe that they will save money by optimising their own website but this rarely turns out to be the case.

      Search engine optimisation is a time consuming and complex process and should not be underestimated, and after all if you are investing all of this time trying to be an seo consultant and optimising your website, who’s running your business?

      2.Do you have the skills?

      Optimising a website is a complicated process and not something that can just be picked up and learnt in 5 minutes. There are hundreds of criteria that the search engines will use to analyse websites and a good SEO consultant will be familiar with all of them.

      3.Can you get it right?

      This is where most SEO consultants get is wrong and getting it wrong when it comes to search engine optimisation is a big problem.

      Every good SEO consultant knows that there are certain pitfalls that must be avoided at all costs.

      If you do not know what you are doing and make the mistake of falling foul to one of those may pitfalls then your website can go from hero to zero and then your website ends up banned from the search engines.

      4.Aren’t you biased?

      Most website owners are biased and believe they know best when it comes to their website but this often leads to many problems including the age old problem of not being able to see the wood for the trees.

      One of the main problems comes when choosing keywords as the keywords people search for are normally not the keywords website owners believe them to be.

      An SEO consultant knows this and will ensure the right keywords are used and not ignored.

      5.Can you keep it up?

      Search engine optimisation is an ongoing process of testing, measuring and optimising. It is not something that can be done once and left alone so you need to ensure you are in it for the long term.

      The bottom line is if you are serious about your business and your search marketing campaign then you need an experienced SEO consultant give us a call or fill n the form below and leave us your project details and we will get back to you quickly.

      Contact us below for a quote

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        With the scope of the project Azacus Cloud provided constant communication regarding project requirements they are an outstanding service provider Highly recommended as a website design company give them a try we certainly are satisfied.

        James Flint - Holistics & Co 23/03/2021

        Holistics & Co approached Acacus Cloud with our online shop requirements and from the offset they have shown us nothing but a very high level of professional services that are hard to find in this online world.

        As an online company we highly recommend Azacus Cloud for all your website development services including ecommerce development they have certainly exceed our expectations time and time again!

        Wanda Tandy - Nutro Vegan 12/04/2021

        The professional approach that Azacus Cloud has shown Nutro Vegan is such a breath of fresh air.
        I am demanding and their patience and understanding my requirements have blown me away!!

        We are utterly delighted with the site it is functional, fast, and very well designed

        I highly recommend Azacus Cloud as a business partner in the online world , there skills and knowledge is second to none they have exceeded my expectations the quality of there work along side there professional approach is so very good.
        Thank you Azacus Cloud

        Jason Buckel- Nutro Labelling Services 10/02/2021

        Azacus Cloud have provided Nutro Labelling with a fantastic service from the start of our project.

        There approach to our requirements have been understood and fulfilled in a very professional and timely manner

        Highly recommended as a business partner