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A Guide To Organic SEO And Its Benefits

Organic SEO is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors,


What Is Organic SEO?

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting.

Organic SEO done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages.

Throughout the course of this article it will be referred to as simply SEO.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods.

Search engines enable their visitors to enter a specific word or term, known as keywords.

Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages.

Each page is “ranked” according to relevancy, popularity and a few other factors.

Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

organic seo google search engine

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are.

Instead they use automated software called a “spider” or a “bot” that does this work much quicker.

The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis.

The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way.

We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors.

Search engines understand this too, hence the evolution of the algorithms.

With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors.

It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques.

On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links.

There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings.

These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of Organic SEO

SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted.

This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site.

For many, banner advertisements, press releases (can actually be used as part of an organic SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And To Life

The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC.

A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50.

Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on.

Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month.

All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.

Targeted Leads

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say.

It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue.

Because organic SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering.

First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link.

Already they have become highly susceptible to the message of your web page.

So Remember…

Organic SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face.

By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

SEO Optimization Specialist
Advanced SEO Optimization Specialist
seo packages


SEO Optimization Specialists can tell you how to improve your ranking in popular search engines which is crucial to boosting the volume of traffic to your website.

An SEO marketing company would tell you that it is not enough if you rank higher only in a specific search engine.

A comprehensive SEO optimization strategy comprises of techniques that ensure higher ranking in all popular search engines enhancing your chance to augment the volume of your online traffic.

How to find the right SEO Optimization Specialist

If you are aiming at finding the right SEO services from an experienced SEO company to increase website rankings then there are a number of factors which you have to take into consideration.

We have a team of SEO experts who understand the search engine dynamics inside out.

Our SEO Company consists of talented search engine optimization specialists who are immensely experienced to handle SEO campaigns for the most competitive keywords and key phrases in any specialized business domain.

Being a leading SEO company, we believe that succeeding in any SEO marketing campaign requires impeccable and in-depth keyword analysis which is the cornerstone of the entire SEO process and one of the most crucial factors in boosting your website rankings.

Analyzing Keywords for Website Content

Our SEO optimization specialists analyze keywords and keyword phrases using cutting-edge keyword analysis tools to arrive at the keywords and key phrases that are not only less competitive but also highly searchable on the web.

As a top-notch SEO services provider we are renowned for offering SEO content writing services that will potentially boost your page rank.

Our content writers bring their creativity and experience together to write keyword rich content with an amazingly assertive, appealing and marketing punch making the page a must-read for your classified audience.

We know that content is the soul of any webpage and play a crucial role in getting you good search engine ranking in all popular search engines such as Google, Yahoo and MSN.

Before you go for a full-fledged SEO campaign, don’t underestimate the importance of the right SEO partnership.

The right kind of Seo Company can make or break the very purpose of your SEO campaign.

If not handled properly or if you choose the wrong SEO partnership, then you will stand to lose money as well as your precious time.

On the top of it, you will end up subjecting your website to mal-optimization which again will add to your injury.

Cost effective SEO Optimization Specialist

We adopt white-hat SEO techniques for better website rankings.

With us, you stand to gain standardized, customized and cost-effective SEO packages that meet all your needs.

Here is a lowdown on what we offer in our SEO services.

  1. We offer a campaign specific module for each of our clients.
  2. We allow them the privilege of specifying their own keywords (unless they want us to carryout a comprehensive keyword analysis), their targeted demography and the list of competitors.
  3. Our search engine optimization specialists then examine and optimize them which is then sent to our customers for their approval.
  4. The final list is drafted after the clients’ approval.
  5. Our search engine optimizations specialists do a lot for boosting the website ranking of our clients.
  6. They follow a strategic on-page optimization process by enhancing the keyword density, keyword positioning, URL structure guidelines, meta-tags content, relevance of visible text and so forth.
  7. Link popularity is the most crucial factor of search engine optimization which boosts the popularity of your website.
  8. We have a dedicated team of link builders who do the job for strategic link building to improve the popularity of our clients’ websites.
  9. We carry out the optimization services with an LSI based SEO approach.
  10. Latent Semantic Indexing (LSI) is the technique that gives you a crucial edge over your competitors for attracting high volume of traffic as well as potential clients.
  11. This ensures better results for your clients and higher profits for you.

Get in touch with us today we offer Bespoke seo services & standard packages

Contact us your SEO Optimization Specialist is ready to serve you

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