Frequently Asked Questions About On-Page SEO
Why are H1 tags important?
Search engines like Google use search engine spiders to rebuild or index websites, and the spiders especially pay close attention to the content wrapped in H1 header tags.
Header tags continue to play a significant role in structuring content for SEO and user experience (UX). Heading tags are necessary for both usability and SEO of your web page. Search engines primarily take keywords from content, heading tags, and titles to develop the context of a web page. Header tags should make sense to the reader. If your visitors understand the header on your page, the search engine will likely be able to do so as well.
What’s On-Page SEO?
When you think of the most basic search engine optimization tactics like using keywords in your copy and optimizing the meta description, HTML code, title tags, and alt tags, that’s the foundation for on-page SEO. On-page SEO refers to all the measures that can be taken directly within your website to improve its position in the search rankings.
This includes those basic tactics listed above but also takes into consideration things like overall content quality, page performance, and content structure.
What is Off-Page SEO?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media.
What Is An SEO-Friendly URL?
So if you want SEO-friendly URLs, make them short and sweet. And always include your target keyword in your URL
Should I Optimize My Title Tag?
Your title tag is the most important on-page SEO factor. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. The infamous Brian Dean says:
“You don’t always need to start your title tag with your target keyword. But if there’s a keyword that you’re gunning for, try to put it towards the beginning of your title.”
So, there you go!
Should I Add Modifiers To My Title?
Definitely! Using modifiers like “2019”, “best”, “guide”, “checklist”, “fast” and “review” can help you rank for
long-tail versions of your target keyword.
How Should I Use H2 Tags?
This definitely won’t make or break your on-page SEO efforts. But Brian Dean’s tests have shown that wrapping your target keyword in an H2 tag can make a dent.
So, include your target keyword in at least once subheading…and wrap it in an H2 tag.
Where Should I Put My Keywords?
Your keyword should appear in the first 100-150 words of your article.
What is SEO LSI Keywords?
LSI stands for latent semantic indexing, which is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can improve SEO traffic and create more visibility and higher rankings in search results.
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